Google Shopping has recently gone live in the CEE region (Slovakia, Hungary, Romania) and as everywhere else it has become an integral part of Google Ads management. Based on our several years of experience of running Western-European and overseas Google Shopping campaigns we are confident this new feature changes the playing field in these markets as Shopping ads can generate up to 70% of Google Ads traffic to a webshop.
Shopping has many components to success: webshops need to be competitive in pricing as Google Shopping results effectively act as a price comparison service right in the search engine. Shopping campaigns are based on feeds, therefore it is important to have a quality data feed with the right details inside. And don’t forget about campaign management: finding the right structure, the right bids for the best results requires ongoing optimisation of the campaigns.
We at Growww Digital have managed Shopping Campaigns in 12 countries for over 4 years and have the necessary expertise to make the most out of your Google Shopping campaigns as well. With our local market knowledge and native speaking colleagues Growww Digital can provide Shopping Campaigns management as part of our performance marketing services.