Building brands and communities. For you.
It’s a pleasure working with the team of Growww Digital. Their rich experience enables them to work smoothly while concentrating on our business goals—and that’s what we need.
It was a major step forward in terms of service quality. The carefully and logically constructed campaign framework made a huge difference, which became a cornerstone of our communication.
Our goals have been fully met and this cooperation with Growww Digital has brought successes in many fields beyond our expectations.
Your brand is going to develop dramatically, fostering income growth too. We implement a step-by-step trust and loyalty-building brand communication process based on the predefined goals, growing your follower base and strengthening brand loyalty. If your primary intention is to increase sales, we utilise social commerce to get the highest returns possible.
Defining the goals, strategy and key performance indicators
Starting organic communication and launching specific campaigns
Continuously monitoring the communications process and fine-tuning the necessary elements and settings
Evaluation and reporting every month, detecting problems and recommending solutions
Making adjustments and modifications where necessary or required, launching new campaigns, testing and evaluating performance
We harness the power of social media communication on an efficient, data-driven basis to achieve your business goals.
We do our utmost to deliver your brand’s message to the hearts of the users in the best way possible. Building an emotional bond in the first place is the most effective approach for communicating your tactical or promotional offers to your followers who will first become buyers and later turn into loyal customers.
In case your main concern is building a brand, we’ll show the unique values and features of your brand and products to a wide audience with the help of our innovative communications methods.
With great results.
Out of the blue: a pandemic and an increased demand
The online grocery store, Kifli.hu, entering Hungary at the beginning of 2020, faced a serious challenge because of dramatically increased demand and limited working conditions as the coronavirus pandemic hit the country—a new consumer segment, COVID Customer Audience, appeared having special characteristics that needed high-quality service from all aspects such as logistics, client service and communications.
Approach and solution
The emergence of the new buyer persona required a new strategy including a strong Facebook focus with 50+ organic posts and 10+ stories per month for the brand, health and environmentally conscious target groups. The basic strategy, built around local values, was expanded with 3 new key principles: transparency, humanity and proactivity.
The Facebook follower base rose organically to nearly 20,000 from scratch, brand awareness and trust strengthened significantly along with the increasing number of orders and their average shopping cart value, driven by social media communications.
We are proud that we managed to achieve the status for Kifli.hu being the only online supermarket that received an overall positive rating on several trusted websites (Kreativ.hu, Index.hu etc.) for its communications activities during the pandemic. Brand values were introduced in such a way that Kifli.hu achieved a love brand status in Hungary in a mere 3-4 months.
Making of the temperature map of Hungary
How we overperformed the expected goals 5x with an integrated campaign
Collecting email addresses of people that plan to install an air conditioner in their homes.
Approach and solution
We ran a sweepstake in which the users marked on a map which county they lived in and entered the ideal room temperature for their living space. They could participate in the prize draw by giving their email address. The main prize was a Daikin air conditioner.
The initially defined campaign goals, based on results of the previous years, were met during the 2nd week of the 8-week campaign period. By the end of the 8th week, the desired results were overperformed 5 times thanks to an integrated campaign comprising social media marketing, performance marketing, content marketing and influencer marketing.
On top of brand communication, or as a part of making it even more effective, we provide the following services:
Organic social media communication is not about direct selling, but about supporting sales activities. Return on investment can be seen in the long run as a result of successful awareness, trust, relationship and loyalty-building efforts, which all contribute to increasing organic visitor numbers as well as broadening your loyal customer base.
We’ve gained experience in several sectors and we have particularly high professional competence in e-commerce, FMCG, healthcare, cosmetics, beauty, construction, home decor and B2B communication.
Yes, we operate in several countries in the CEE region having a deep knowledge of the Slovak, Czech, Romanian, Serbian, Polish, Croatian and Hungarian markets and we also have run projects in French, Spanish, German and English-speaking countries.
100% yes: we only work with seniors having 5+ years of professional experience, thus offering premium quality service for your brand development and business growth.
Yes, we can develop ideas and produce video content in a way that they will finely resonate with your target audience.