Google Marketing Live, organized by Google, is by far the most important annual event of the digital marketing scene, with the participation of 5000 professionals from 68 countries.
Talking about Google,...
In 2016, the European e-commerce revenues rose to 530 billion euros according to the most recent report of Ecommerce Europe. This means a whopping 15% growth compared to the previous year, but Hungary is running ahead of Europe in this matter.
eNET Internet Research’s latest report was presented at the 14th Hungarian Ecommerce Conference. The whole industry was looking forward to this, but the result was quite a pleasant surprise to everyone. Hungarian webshops generated 427 billion HUF (approximately 1,39 billion in EUR) turnover – an extraordinary growth of 34%, surpassing all expectations. Now, e-commerce is responsible for more than 5% of the total national retail trade volume, which is another significant milestone.
Am I ready for growing online? This is the first question that should come to mind for every company leader before taking the first steps towards a market-based growth. László Szabó – co-founder of performance marketing agency, Growww Digital – held a presentation about the best online growth practices at Evolution 2017.
High demand and the ability to monetise. These two aspects create the core of a business’ online growth. Their simultaneous presence is essential for a quick growth in the market. For instance, a website dealing with diamonds can realise only a low demand for their goods, however, their profit on one single purchase can be relatively high. On the other hand, a website that provides lyrics may have many visitors, but it seems to be a difficult task to monetise any of them. In the case of low search volume and demand, high monetisation will not be enough to keep going. This also applies to the other pole: If you face high demand, but you are unable to monetise properly, you will be having a hard time going further.
We have been using DPA for over 1.5 years, and in our experience it adds at least 10% additional revenue in case of e-commerce webshops, and is particularly effective targeting cart abandoners. That’s just one of the reasons we really like using DPA and you should try too. Zoltán Flekács – Senior Account Manager, Growww Digital
Banner immunity. The greatest and most rapidly spreading e-condition of our time. You may also have noticed that display ads no longer or hardly can draw your attention, meaning that the condition is having a hold on you too.
Do not worry, this is not a disease, not even close to it. Relentless waves of irrelevant advertisements make us “blind” to these banners and this applies to the customers too. A poor number of leads and CTRs (Click Through Rate) are the proof for that.
How could we tackle the problem? Well, creating more and more ads will not help, obviously. Instead, we have to make BETTER ads.
Do you recognize them? Of course, everybody does. The competition of Alain Prost and Ayrton Senna is one of the most well-known rivalries in the history of sports. Two of the greatest drivers of all time repeatedly pitted against each other. But how is this relevant to online marketing? You’d be surprised.
When Senna started to compete in Formula-1, driving as a rookie, Prost already won the Championship, therefore was the man to beat. Senna became world champion twice in is early years. When they became teammates at McLaren, a foundation for a fierce competition was laid. They had to work together to keep ahead of their opposition, while they had this fascinating rivalry as well. They motivated each other to become better drivers day by day.
You may not have to compete in such a wild and stressful race, but rest assured: you have your own contestants, even if you’re not aware of their activities. We will give you a strong, useful guide on what you can do to perform as well as possible in your own competition. When it comes to dealing with competitors in the online advertising industry, most people only think about advertising on the competitors’ brand name. In the followings, we will give a brief overview of the strategies we recommend.