Marketing automation and lead scoring
Our lead scoring method optimises the sales process by utilising the power of marketing automation.
We drive users to lead generation pages and, after they have provided their data, we can follow their behaviour on the website and send them relevant e-mails and offer them content accordingly along the lead nurturing process.
Finally, the leads that have reached a certain score, may be handed over to the sales team so that they can be converted to satisfied loyal customers.
Every email type targets the relevant customer group, thus the unsubscribe rate falls considerably.
Examination of the existing newsletter software or email marketing system according to the defined goals.
Recommendations for settings and implementation of the new system. Creating an email communications strategy including technical and content elements.
Starting marketing automation and monitoring the process on an ongoing basis, performing full scale operations if required.
Monthly assessment, creating reports, detecting problems and recommending solutions.
Performing the necessary changes and updates as well as fine-tuning tasks.
On top of our retention marketing service, or as a part of making it even more effective, we provide the following services:
Most marketing automation solutions are capable of scoring and categorising leads, but different types offer different features and possibilities. If you’re stuck choosing which one to go with, we’re here to help you.
There is a wide price range: from one hundred euros to several thousands of euros on a yearly basis. On the one hand, there are some extremely sophisticated marketing automation “beasts” and on the other hand, you can choose from relatively simple newsletter tools. Your costs can also vary based on some additional factors, e.g. database size, number of emails or campaigns etc.
The basic goal is to drive traffic to the specific page where users can give their details. This can be achieved either by paid ads (PPC) that redirect the user to a landing page or a sign-up panel on your website (e.g. in the sidebar or as a popup message). A lot depends on how you ask your audience to provide their details, such as what you offer in return, how and when you show your sign-up message etc. If you need any help in this respect, our expert team will be happy to help you.
This depends on a number of factors, e.g. the size of your business, the size and category structure of the database, the content and structure of your website etc. In broad terms, we can say that the human work for lead generation and nurturing can be reduced by 20-80% after the implementation of an automated lead scoring system—thus the freed-up capacity can be used for additional value generation or process optimisation.