Professional price comparison campaign optimisation
You will spend your money on price comparison campaigns effectively.
The process of our Price Comparison Campaign Optimisation service
Checking the account and creating an audit to find out what kind of goals can be met realistically.
Performing fixes and adjusting system, campaign and bidding settings, installing optimisation software.
Launching advertising campaigns with the aim to achieve top positions in search results.
3 in-house checkpoints are implemented every week during campaign periods and making monthly reports for the client.
Continuous customised support with a proactive attitude, presenting new ideas and recommendations whenever needed.
We run unique, professional price comparison campaigns for your products in order to enhance your online store traffic and income.
You’ll never get to know the real potential of price comparison campaign optimisation unless you start testing it or hire a pro team to do it for you.
We’ll help you to minimise your risk: early on, the audit is going to reveal what kind of results can be achieved realistically and, additionally, if we work on the basis of a success fee agreement, we are highly motivated to meet the defined goals.
We started our cooperation with Reflexshop, an online creative toy and board game store, at the beginning of 2019, providing a package of online marketing services. Price comparison campaign optimisation proved to be a powerful “hidden weapon”…
Having optimised several marketing channels and processes and exploited them to the fullest, we felt there was still some untapped opportunity lying in price comparison campaign optimisation. We just needed to look deeper into it.
We integrated Beed and optimised bidding processes, product category settings and scaling. After a thorough investigation, we realised that we may boost results further by featuring out-of-stock products as well.
After testing, our approach proved to be very successful:
(Compared to same period in the previous year.)
On top of price comparison campaign optimisation, or as a part of making it even more effective, we provide the following services:
Generally speaking, these are mostly electronics (e.g. TVs, computers, home appliances, mobile phones, digital cameras), clothes and sports equipment. If your ecommerce business is related to these, it’s critical to capitalise on price comparison platforms. Of course, it’s still well worth asking for some advice on how price comparison marketing can increase your income if you deal with other product types.
Without having a look at your e-commerce business, we cannot give you an answer. However, based on our experience, it can be said that generally 5–40% of your overall sales volume can be driven by price comparison websites.
Basically, we get a commission on the sales margin of every product sold through the price comparison campaigns managed by us. This is a win-win cooperation in which we share both risks and successes.
Yes. We’ve managed price comparison campaigns in several countries including Czechia, Slovakia, Poland, Hungary, Romania and Bulgaria and we have the necessary expertise to help you to enter, after some preparation, basically any market around the world since these systems work similarly in all regions.
You’ll see relevant results even in 1-2 weeks if basic conditions are met, e.g. the appropriate product feed is available (this can be downloaded easily from most e-commerce store systems).
It can take several months until such a number of campaigns have been run and modifications and fixes have been performed that allows us to say that we managed to fully optimise the system and the campaigns perform the best way possible.
Beed was developed by Dataweps to automate bidding on price comparison websites. It continuously monitors the campaigns, click-throughs, profit / loss making ads and automatically changes the offers and removes poorly performing ads while promoting good performers. Of course, this doesn’t mean that there’s no need for human intervention. Simply put: the system, handled by experts, can bring you a huge competitive edge.