9 min read

What is the next step in my marketing plan? Can I go with the same strategy again? How do I delegate the tasks?” Should you be familiar with any of the questions above, you might be one of those companies that inspired this article. During the last 4 years, while working on large, market leader projects within Central and Eastern Europe, these concerns always raised their head.

In order to disperse the doubts, this time we are going to take a peek into the matters of objective planning, external market expansions, HR and technology in the field of performance marketing activities. We believe that these concerns can be decimated by breaking the most common Performance Marketing practices that are harmful to your business’ progression.  Let us now categorize them and put an end to common misbeliefs.

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