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COVID-19 e‑commerce trends report - Growww Digital

Time frame: 2020-01-01 - 2021-06-27 (updated monthly)

Due to the current COVID‑19 pandemic situation and increased uncertainty, being informed and keeping your eyes on the track is critical in understanding the happenings that affect our businesses and everyday lives.

With Growww Digital we have decided to go public with our internal data about CEE e‑commerce markets. Our goal is to support the e‑commerce decision makers with trends and insights about the markets around us. The hottest KPIs are definitely the investments into marketing (ads costs) and buying power (transactions, revenue). Find the aggregated data of 241 ROIminer.com/audit e‑commerce ad account audits and 86 Growww Digital client portfolio of e‑commerce players from the CEE region. If you have found it useful, please share it with your colleagues and people from your industry. And remember to come back every month to explore the updated charts :)


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Marketing Investments

Marketing investments is definitely the top KPI to track. On the graph you can see the relative change of Google ads cost and CPC of e‑commerce players.
Google ads cost for e‑commerce Google ads account segmented by countries: Czechia, Hungary, Slovakia, Poland and Romania
Google ads ad search and shopping impressions correlated with the market demand, clicks represent the traffic generated by the Google ads source.
The first 3 graphs’ numbers are based on on aggregated ROIminer audit data of 241 Google ad accounts. 1st week of Jan 2020 is the benchmark value of 100.

Market demand

Transactions and transaction value represents market demand for the goods that are available at the e‑commerce players the data sample consists of.
Overall visits/sessions and conversion rate are the more detailed metrics for e‑commerce revenue.
Graph 4-5: numbers based on aggregated Growww Digital agency portfolio data of 86 e‑commerce accounts. 1st week of Jan 2020 is the benchmark value of 100.

If you have found our dashboard useful, please share it with your colleagues and people from the industry.


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