Marketing investments is definitely the top KPI to track. On the graph you can see the relative change of Google ads cost and CPC of ecommerce players.
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(You can select a predefined range - initially it is used to filter the most recent part of the chart - or you can move the start and end points of the range freely below )
Google ads cost for ecommerce Google ads account segmented by countries: Czechia, Hungary, Slovakia, Poland and Romania
Google ads ad search and shopping impressions correlated with the market demand, clicks represent the traffic generated by the Google ads source.
The first 3 graphs’ numbers are based on on aggregated ROIminer audit data of 329 Google ad accounts. 1st week of Jan 2020 is the benchmark value of 100.
Transactions and transaction value represents market demand for the goods that are available at the ecommerce players the data sample consists of.
Overall visits/sessions and conversion rate are the more detailed metrics for ecommerce revenue.
Graph 4-5: numbers based on aggregated Growww Digital agency portfolio data of 182 ecommerce accounts. 1st week of Jan 2020 is the benchmark value of 100.