If you wish to promote your brand, drive more traffic to your website, or improve conversions in your ecommerce store, TikTok ads provide innovative solutions to achieve your goals at a fraction of the cost of Facebook ads!
Start it now: So far, only a few companies have started using TikTok and even fewer do it right. But the market is gradually saturating, so the sooner you start the better.
Audiences that you haven’t been able to communicate with: 38% of Hungarian TikTok users cannot be reached either on Facebook or Instagram. They pay close attention to the content and spend a lot of time in the application.
A playground for kids? Definitely not: 90% of Hungarian users are over 18 years of age; you can target them precisely based on their interests and video viewing behaviour.
Don’t have a channel? No problem! You don’t need to have an organic channel to be able to run TikTok ads. Campaign settings and management are performed from an entirely different platform.
Average time spent in the app per day
75 minutes
Users open the app
16 times per day
Number of Hungarian users
2+ million
Video views per month
11.5 billion
Average engagement rate
29%

Best for fast and broad reach and building awareness. Takeover ads can only be run from an agency account.

Works great for ongoing brand promotion and reaching conversion goals, to be started with a minimal daily spend of €20.

Creative ads include innovative and interactive formats (e.g. hashtag challenge) that are perfect for promotions and contests. They can only be run from an agency account.
??? You can find a detailed description and video presentation about the ad types here:
TikTok marketing kezdőknek webinárium összefoglaló
Please note that you can open a free, self-serve account, but there won’t be any support provided by TikTok. This means that should you have any problem, you won’t be able to turn to anyone asking for a solution. Also, your advertising possibilities and formats will be limited. To enjoy a full set of features, you need to cooperate with a premium partner agency.
Opening a TikTok ads account
30-min “learn the basics” meeting
Dedicated TikTok client manager
Check-ups and manual monitoring of ads
Validation of landing pages
Activation of beta funcions in the account
Sharing exclusive knowledge, access to invite-only webinars
Updated user statistics
Graphical Data Studio reports upon request
Checking Benchmarks and KPIs, providing recommendations
60-min support per month
Opening a TikTok ads account
30-min “learn the basics” meeting
Setting up, managing, and optimising ads campaigns
Counselling on creative materials
Setting up automated moderation
Installing TikTok Pixel
Sharing exclusive knowledge, access to invite-only webinars
Updated user statistics
Activation of beta funcions in the account
Graphical Data Studio reports upon request
Checking Benchmarks and KPIs, providing recommendations
Periodic assessment meetings
Dedicated TikTok client manager
Check-ups and manual monitoring of ads
Validation of landing pages
Beta funcions in the accounts
Sharing exclusive knowledge, access to invite-only webinars
Updated user statistics
Graphical Data Studio reports upon request
Checking Benchmarks and KPIs, providing recommendations
60-min support per month



TikTok’s self-serve advertising platform offers only a limited number of features, while you can find all features in the agency account. Moreover, using the beta features, the agency partners can run ads that such as Display Cards, Spark Ads, and dynamic ads based on your product catalog and conversions golas, soon to be introduced in Hungary. You also need to note that the largest difference is the lack of support with self-serve accounts: TikTok provides only its agency partners with “client service”. Growww Digital is a managed partner agency of TikTok served by a dedicated client manager.
For bidding campaigns, the minimal spend is €20 per day. Based on our experience, it’s recommended to spend at least €300-400 on a campaign so that you can see enough data for proper assessment as well as to be able to compare the results with the performance of campaigns run on other platforms.
You can expect exceptional performance in the following categories: fashion, beauty, computer and tabletop games, mobile apps, and music.
In Hungary, Retro Jeans’ “Joy Days” campaign in 2020 was so popular that the server capacity of the online store could not keep up with the increased traffic and there was an outage for several hours. As for international brands, Maybelline, NYX, CCC Poland, Converse, Sizeer, McDonald’s Germany and Mango Spain run campaigns regularly on TikTok.
Magyarországon rendkívül sikeres volt a Retro Jeans 2020-as Joy-napokra indított kampánya, melynek köszönhetően a webáruház forgalma meghaladta a szerver kapacitását, és néhány órára elérhetetlenné tette az oldalt. A nemzetközi példákat tekintve rendszeres hirdető a Maybelline, a NYX, a CCC Lengyelország, a Converse, a Sizeer, a McDonald’s Németország és a Mango Spanyolország.
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