In 2016, the European e-commerce revenues rose to 530 billion euros according to the most recent report of Ecommerce Europe. This means a whopping 15% growth compared to the previous year, but Hungary is running ahead of Europe in this matter.
eNET Internet Research’s latest report was presented at the 14th Hungarian Ecommerce Conference. The whole industry was looking forward to this, but the result was quite a pleasant surprise to everyone. Hungarian webshops generated 427 billion HUF (approximately 1,39 billion in EUR) turnover – an extraordinary growth of 34%, surpassing all expectations. Now, e-commerce is responsible for more than 5% of the total national retail trade volume, which is another significant milestone.