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We have been using DPA for over 1.5 years, and in our experience it adds at least 10% additional revenue in case of e-commerce webshops, and is particularly effective targeting cart abandoners. That’s just one of the reasons we really like using DPA and you should try too.
Zoltán Flekács – Senior Account Manager, Growww Digital

Banner immunity. The greatest and most rapidly spreading e-condition of our time. You may also have noticed that display ads no longer or hardly can draw your attention, meaning that the condition is having a hold on you too.

Do not worry, this is not a disease, not even close to it. Relentless waves of irrelevant advertisements make us “blind” to these banners and this applies to the customers too. A poor number of leads and CTRs (Click Through Rate) are the proof for that.

How could we tackle the problem? Well, creating more and more ads will not help, obviously. Instead, we have to make BETTER ads.


Do you recognize them? Of course, everybody does. The competition of Alain Prost and Ayrton Senna is one of the most well-known rivalries in the history of sports. Two of the greatest drivers of all time repeatedly pitted against each other. But how is this relevant to online marketing? You’d be surprised.

When Senna started to compete in Formula-1, driving as a rookie, Prost already won the Championship, therefore was the man to beat. Senna became world champion twice in is early years. When they became teammates at McLaren, a foundation for a fierce competition was laid. They had to work together to keep ahead of their opposition, while they had this fascinating rivalry as well. They motivated each other to become better drivers day by day.

You may not have to compete in such a wild and stressful race, but rest assured: you have your own contestants, even if you’re not aware of their activities. We will give you a strong, useful guide on what you can do to perform as well as possible in your own competition. When it comes to dealing with competitors in the online advertising industry, most people only think about advertising on the competitors’ brand name. In the followings, we will give a brief overview of the strategies we recommend.